Idea is the founder and head of the Ty Nikdy label. He sets the direction and concept of the publishing house and is also a member of it. He started making his mark in rap after 2000 with his first demo with the Zlín band Dilema. An era of freestyle battles followed, followed in 2005 by the start of collaboration with DJ Fatte under the name IdeaFatte. This period also saw the release of the first solo mixtape Malý Pepek Mixtape vol. 1. So far, 4 studio albums have been released under the IdeaFatte label - 365, Mezitím, Doma and Temporarily Unavailable. IF also has a mixtape titled Plus. Apart from IdeaFatte, Idea participated in the joint Ty Nikdy label and especially in his own solo album Far Closer. This 2012 album is the most personal material Idea has recorded in his career to date. In 2015, the breakthrough album Rap came with IF, followed in 2016 by the album Stop Play. In 2019, Idea releases the long-awaited solo record Tempo, with the production of which he was helped by several beatmakers, but mainly the Slovak FVLCRVM. In 2021, after several separate singles, he follows up with the studio album O beats and people, which he produced entirely himself.
Idea and Boy Wonder are BoyBands. The semi-crazy project that started as a forum became one of the biggest rap sensations of 2013. A year later, after the debut Best Of, the second Galapagos album comes.